The brain creates meaning

The brain plays different roles in creating meaning.

This is important to know the best way to transmit a message, mainly via visual cues.

Visual, interactive, persistent. These seem to be the three main aspects to communicate an idea successfully.

We can apply this knowledge to a variety of fields – any field that demands communication, such as teaching, marketing, politics, management. And by doing it we will be improving results, by creating a more aprehensible and lasting message.


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