Well, firstly refer to my previous post about Powerpoint presentations. Read that? Good. Now know that is just for the specific scenario where you will have to use Powerpoint. 90% of the time you are better of doing something completely different.
So what’s different about presenting to a social media heavy audience?
Well, a couple of things, actually:
1- Attention spans. No one wants to see you babble on and on about something uninteresting. Make it cool, make it unique, make it captivating.
2- Google, Wikipedia, etc. If you make a mistake, they WILL know it. So don’t make them. Proof read every fact, every word, back your statements with reputable sources.
3- Live coverage. Everyone in that room will have their laptop, tablet, smart phone. And they will be blogging, tweeting, publishing.
So, the idea is really simple: make it interesting, make it short, make it memorable. And you will have a ton of publicity and coverage.